Website launch checklist for growing businesses

The practical checks worth making before you send customers to a new website.

Before launch, test the journey a customer takes rather than only the layout. Submit every form, open each contact link, check the mobile menu and confirm that the right person receives each enquiry.

Set up the measurement before the campaign begins. Analytics, conversion events and campaign tags make it possible to see which messages and channels are doing useful work.

A launch is also the start of maintenance: revisit core pages, customer questions and performance regularly. The strongest websites keep learning from the enquiries they receive.